Are you considering setting up an Etsy shop and deciding what to sell? Father’s Day is an excellent opportunity to reach a receptive audience if you follow our suggestions.
Father’s Day is rapidly approaching, and each year, choosing something original and unique that doesn’t cost more than your monthly mortgage payment seems daunting for most shoppers; personalized Father’s Day gifts might be the answer.
Father’s Day is a brilliant opportunity to boost sales and establish your Etsy shop as a go-to venue for personalized gifts that say more than thanking your dad for picking you up from the club at 2 am or attending all your sports games from forever – not to mention the times he’s moved all your earthly belonging from one student house to another.
That’s why Etsy makes a perfect platform for selling personalized and thoughtful Etsy Father’s Day gifts that stand out from the usual ties, socks, mugs and wallets that make up the majority of boring and predictable mass-market Father’s Day gift options available.
Why Shop on Etsy for Father’s Day?
Shoppers go to Etsy to buy something their dad will remember and discuss years after the event. It could be a unique and imaginative present no one else is likely to give him, something that has the personal touch he craves, or maybe even a gift that will make him smile despite his best attempts not to!
When selling on Etsy for Father’s Day, it’s all about having a unique selling point (USP) and doing something different from the competitors. While you can certainly put your spin on traditional gifts such as ties, wallets and mugs (but please don’t because everyone’s doing that), plenty of other personalized items can make great Father’s Day gifts.
What Does Dad Want for Father’s Day?
Many fathers often claim they don’t want a gift (though they secretly do). The key to selecting the ideal gift lies in striking a harmonious balance. A thoughtful present should cater to his preferences, hobbies, and interests and expose him to new experiences he has yet to explore. Ideally, such a gift will inspire your customer to return for more great ideas.
For example, a personalized leather journal or planner is a popular choice, primarily as most people use the online version, an actual planner, a hard copy with their initials on it, and maybe a family quote or joke on the first page is an unusual gift in the digital days.
For the outdoorsy type, a personalized hiking map with their favorite pubs listed or an outdoor cooking set can be great Father’s Day gifts as they’re versatile and unique – especially if you add their name.
What about a personalized sports shirt with Dad’s name on the back in a frame? Personalized digital art is a great thing to sell as an Etsy Father’s Day gift, from a card to a poster-size print that can include photos and quotes, jokes and sayings – your customer provides the material, and you use your skill and a design package to create the gift.
How to Find the Best Thing to Sell on Etsy for Father’s Day
To succeed in your Etsy business, research; social media is a great place for ideas. See what other sellers are doing or what customers are looking for and offer something extra with yours, such as a personalized message or unique design.
So here’s the formula for great Father’s Day gift ideas on Etsy:
- Research – See what other people are doing and look for trends and gaps in the market that you can fill.
- Get personal – Think about personalizing the gift with a name or message or through colors and designs that reflect Dad’s interests.
- Quality is vital – Check out your competitors and ensure your products are up for the competition.
- Get creative – Offer to add a unique twist, like incorporating their dad’s hobbies, interests or style into the gift.
- Ask more questions – Provide your customer with a detailed questionnaire to make your personalized gift less generic and more personal.
- Add value – What extras can you provide with your Father’s Day gifts to make you stand out from other sellers and keep your customer coming back?
With some research, a little trial and error (most sellers don’t get it right the first time), and combining these five factors will give you your unique selling point and a desirable product that stands out from the crowd.
If you need inspiration on what to sell on Etsy for Father’s Day, don’t worry; take a deep breath and follow our suggestions. Use Roketfy’s Product Research to do your research, analyze the results and discover products with high potential. With effort, you might discover something unique and memorable that will boost your bank balance this Father’s Day. Remember, Christmas is fast approaching, another great sales opportunity on Etsy. Sign up for Roketfy now and use it for free for 14 days.