The online marketplace for antique and handmade goods, Etsy, is borrowing specific strategies from TikTok. The two incredibly dissimilar businesses recently forged a professional alliance and are teaming up on some significant new features.
TikTok has more than 1.06 billion active users worldwide, 53% female and 46% male. How does this affect you as a merchant, then? We’re going to look at how Etsy is adapting to TikTok today and what this implies for Etsy sales in the future.
To begin with, TikTok marketing is swiftly rising to the top of the social media heap. It is a rapidly expanding short-form video social networking site that enables users to submit videos of up to three minutes to please their followers.
Take a quick peek at Facebook. With Instagram Reels, they are making every effort to keep up with the growing threat of TikTok and short-form videos.
Video is currently not a novel feature for Etsy sellers. Sellers have had access to submit listing videos to their businesses since 2016. However, the year 2021 has shown that quick, ingestible video content is now the norm across all social media platforms.
You must create an account before you can start producing content for TikTok. It makes sense to get a free business account if you intend to utilize it to advertise your Etsy store.
Similar to other platforms, a business account grants you access to extra features that might not be available to regular users, such as performance and audience data, the Business Content Guide and Video Showcase, as well as the TikTok Commercial Music Library, which has 150K+ pre-approved, unrestricted sounds you can use on your uploaded material.
The first and probably, most crucial step in your TikTok journey is setting up your account. Spend time thinking about your other social media platforms to make sure your brand identity is coherent.
To proceed, you must consider the following:
You have three choices for your profile picture here:
You’ll probably want to start posting as soon as you create your account. But it’s essential to first consider the following:
Trying to unleash your creative side can get challenging before gaining momentum on the type of content best viewed by your customers. Either you have lots of ideas or none at all. Regardless of which group you belong to, try not to overthink it! When you’re having fun, everything goes more smoothly.
Why not give a few of these video ideas a shot?
Users of TikTok appreciate the procedure. On Etsy, customers only see the finished product. Viewers on TikTok want to watch how you, the seller make your products, the materials you use, and the attention you give to each one. I promise they’ll devour your “watch me make” material.
There are many tiny enterprises on the platform. Why not share any advice you may have on how to manage a business with others? Undoubtedly, there will be someone out there who needs or wants to hear your point of view on certain topics.
Here are a few small business advice items you could share:
You might also wish to offer advice on your business’s more niche aspects, like the manufacturing process. If your medium is difficult to use, others could be having trouble. People will remain interested if you give them useful information.
Watching small business owners packaging their goods may be quite fulfilling. People love to see how everything is done with such care, patience, and genuine passion for what they do. Once you’ve acquired some attention, post this kind of TikTok. It’s a good idea to reveal your methods and goods first to gain followers who know your mission.
It’s advised only to utilize eco-friendly packaging. Know your plan to showcase it on TikTok. You don’t want to lose your well-earned following over plastic since many consumers are considering using environmentally friendly alternatives instead of plastic.
People enjoy seeing a sneak preview of your most recent creations. Show off your product before you offer it, and provide a link to the product page once it is available.
To discover how other startups on TikTok are showcasing their new products to the world and how much traction they receive, have a look at their videos. You might be taken aback by the intensity of focus.
Make them crave for more. Consider showcasing a few key areas of your new product. In this manner, the big reveal will be even more intriguing.
Let’s be honest. Everyone is obtrusive. People are curious to hear about your day regardless of who you are or what you do. You can share them on TikTok without spending much of the day holding a camera up, which is the ideal spot.
With just one video that is no longer than 180 seconds, you may showcase all the important moments from your day with the least amount of work. You can also do tutorials, such as how to shop on TikTok.
When starting off, the more content you generate, the better. And keep in mind that it doesn’t have to be flawless! You will keep learning about the tools when you use them. You’ll gain greater visibility for your material and better understand what is doing the best for your channel if you publish more frequently.
The Roketfy AI Writer is yet another time-saving tool. In the smallest amount of time, you want to produce customer-driven descriptions
For new users, Roketfy offers a free plan so you can discover your full potential. So feel free to give it a try for free today.