Product review analysis across every marketplace
Roketfy VoC AI analyzes product reviews on Amazon and other marketplaces, no matter who the seller is. It filters out shipping, seller, and packaging complaints so R&D and product teams can track quality, durability, and ergonomics directly, like market research that runs around the clock.
SKU-849: Cordless Stick Vacuum (Sample)
Every channel where customers review your products, on one screen
Track each product like a "location" and see your whole portfolio at a glance.
Every product you sell is being reviewed by customers right now. Roketfy VoC AI brings that scattered market research together in one portfolio view.
Product Voice Hub
Review sentiment analysis without the noise: focus on the product.
Reviews like "shipping took 4 days," "the box arrived crushed," or "the seller never answers questions" hurt your marketplace rating but say nothing about product quality. Roketfy VoC AI separates out this logistics and operations noise and keeps the R&D signal: fit, durability, taste, and performance.
Formula Development (Cosmetics)
After filtering out shipping noise, AI analyzed how the product feels on skin:
To improve: Absorption speed, greasy feel
Mechanical Improvement (Electronics)
Once seller complaints were removed, the hardware feedback was clear:
To improve: Water tank capacity, mop gets stuck
Competitor Comparison Analysis
Sample opportunity area: Cooking performance is strong, but the wearing basket coating hurts the cleaning experience. The product team could evaluate a different surface material for the next model.
Competitor review analysis: find where rival bestsellers fall short.
To lead a marketplace, you need to understand competitor products as well as your own. Add a competitor's most-reviewed product to the platform.
AI separates the standout experiences from the recurring product issues in competitor reviews. Use what competitors do well, and the problems customers still want solved, to guide product development and marketing decisions.
- Theme-Based Competitor ComparisonSee where your brand stands on themes like durability, ergonomics, and value for money.
- Discover Market GapsFind the "unsolved problem" customers complain about across every product in the market, and design your next product around it.
SKU & Variant Analysis
Compare all products and variants in one portfolio view. Isolate recurring experience signals tied to a specific color, model, formula, or capacity.
Product Portfolio View
Track each product as if it were its own location. See your strongest products, the ones that need support, and recurring patterns across the portfolio on one screen.
Trends & Time Series
Changed a formula or design? Track how customer satisfaction responds, week by week and month by month.
Ask AI instead of reading hundreds of reviews.
Skip the reports and charts. Ask in plain language, like you would ask an analyst on your team, about early reactions to a new product or a chronic issue on an older one. Get management summaries by product, date, and pattern.
- "Where do we stand on white-cast complaints for our new sunscreen formula?"
- "Is the left earbud still losing sound on our Bluetooth earbuds?"
However, a new complaint is rising: the new formula is "causing flaking on dry skin." I recommend breaking this down by skin type.
Stop Leaving Marketplace Review Insights on the Table
Request a free demo to see how Roketfy VoC AI works for your brand, and hear the real customer voice without the noise.
Customer insights by product, variant, date, theme, and marketplace.